Marketing

I specialize in writing compelling B2B and D2C messaging that builds brands, drives engagement, and delivers results. I create email campaigns, social media posts, newsletters, ads, scripts, landing pages, teasers, taglines, product names, and more across platforms.

Avid Future of Post ad — Wrote AD that appears in exclusive downloadable report based on campaign theme.

Avid on AWS — Wrote **LANDING PAGE** copy promoting new partnership.

Avid at NAB 2025 Landing Page — Wrote **LANDING PAGE** copy promoting company booth at major industry event.

Avid homepage teasers Lennon Bus Tour — Write monthly **HOMEPAGE TEASERS** featuring current Avid news and development.

Avid Ada AI framework — Wrote **LANDING PAGE** copy introducing new AI framework.

Emmy letter — **EMAIL** congratulating Emmy nominees and winners, acknowledging their work and use of Avid products.

Avid HPA reception invite — **EMAIL INVITE** for conference participants to join Avid and AWS to learn more about cloud-based workflows. Great turnout!

Avid homepage teasers — Monthly **HOMEPAGE TEASERS** to feature current Avid news and development.

Avid Stream IO Essential Insights — This new ingest and playout product needed a **NAME** for its tutorial series. I created the name, Essential Insights.

Emmy Nominees Highlighted by Avid — Interviewed Emmy nominees and winners, wrote **LANDING PAGE** copy and **REPURPOSED CONTENT**, for social media and email promoting Avid Media Composer.

Avid and Wolftech LinkedIn announcement — Wrote Avid acquires Wolftech LinkedIn announcement.

Avid hiring of Angela Stelle. — Wrote LinkedIn executive hire announcement.

Wrote LinkedIn executive hire announcement.

Email promo MediaCentral — Product update virtual event promo.

Create the impossible event promo — Email promoting *Mission Impossible* editor event.

WorldatWork promo — Wrote “lucky” **PROMO** promoting registration.

Media Composer for Students — Wrote **EMAIL** promoting new EDU program geared toward film students.

WorldatWork power panel — Wrote **EMAIL** promoting panel presentation.

WorldatWork conference flash sale — Wrote flash sale **EMAIL** promo.

WorldatWork Lisa Chang Coca-Cola — Conference registration **EMAIL**.

Meet the Experts — Conference registration **EMAIL**.

WorldatWork conference — **EMAIL** promoting conference.

**EMAIL** campaign promoting conference.

WorldatWork spotlight on sales — Call for proposals.

I developed collateral (logo, poster, invitation, postcard, banners), and social media and publicity campaign, to promote a UCLA unit’s 50th anniversary. Transitioned from 50 Years to Est. 1969 to maintain relevance. Logo artist: Jamie Chan

Wrote copy for poster promoting film festival.

Tagline

Initiated idea and created taglines to accompany UCLA branded logo. With multiple UCLA units having similar names, many people surveyed, including internal campus community, did not know the Institute. Staff voted, choosing the tagline they felt most described the unit’s purpose. An increase in awareness and understanding resulted in the use of the tagline.