Marketing
As an award-winning content strategist and writer, I specialize in crafting compelling B2B and D2C messaging that builds brands, drives engagement, and delivers results. I create email campaigns, social media posts, newsletters, ads, scripts, landing pages, teasers, taglines, product names for multiple platforms.
Homepage Teasers
Newsletter
Homepage Teasers
Power Pack Promo
Homepage Teasers
Newsletter
Solution Update Webinar Promo
Solution Update Email Promo
Mission Impossible Editor Event
Post-Production Email Promo
Cloud Email Promo
SaaS Video Editing Email Promo
Lucky Promo
New EDU Program Email
Power Panel Email
New Solution Blog Post
Q&A Blog Post on AI and Emerging Tech Part 1
Q&A Blog Post on AI and Emerging Tech Part 2
Flash Sale
Conference Registration Email
Conference Registration Email
The Oprah of Management Thinkers
Email Campaign
Call for Proposals
I developed collateral (logo, poster, invitation, postcard, banners), and social media and publicity campaign, to promote a UCLA unit’s 50th anniversary. Transitioned from 50 Years to Est. 1969 to maintain relevance. Artist: Jamie Chan
Logo
Poster
Tagline
Initiated development of logo tagline to accompany UCLA branded logo. With many UCLA units having similar names, many people surveyed, including internal campus community, did not know what the Institute was all about. Staff voted on several tagline ideas, choosing the one they felt most described the unit’s purpose. An increase in awareness and understanding resulted in the use of the tagline.
Tagline